Create E-labels and QR codes for your wines that are fully compliant with EU regulations

We offer tariffs suitable for all categories of companies, including small family-owned wineries and large retailers. In addition, we provide some tariff plans on a free of charge basis for 1 year. To see our rates and available offers, go to our Pricing section.

No. Access WWL E-labels free of charge. No need to subscribe to the WWL platform/create an account. With wines sold in the EU, it's illegal in fact to charge consumers for access to any product information required by EU law.

There are several solutions on the market and we have studied them all.
The main differences are:
1. We have an online marketplace where you can start doing business immediately. World Wine List is not only about electronic labels; we obstensibly help winemakers find new trade connections and open up new markets. Fill in data about your wines and find new buyers for them today...
2. The principle of payment per E-label publication. Create an infinite number of QR codes for your E-labels but only pay to publish these when you're about to 'shake hands' on a business deal, rather than for bottles in stock and not yet sold.
3. Pricing policy. We always aim to give great service at a great price, which is why our rates for the WWL E-labels service are 10% lower than our competitors'. However, should you find a rate lower than ours for a comparative product, send us the link and we'll make you a better offer!

The WWL E-labels service is part of the WWL ecosystem created specifically for wine industry professionals. Our experience of managing databases with more than 250,000 producers and wines means we're confident of being able to offer a safe and secure platform for users of this new tool. WWL emphasises the importance of trust in business relationships and is committed to providing a trusted tool for wine label management.

You can use your camera to scan the QR code by hovering over it until a notification appears, and then tapping on it. If this doesn't work, download a QR code reader app on your phone.

Yes, of course you can. However, to comply with EU law:
1) your E-label pages must be translated into the languages of all the countries you're looking to sell products into;
2) you must remove any user tracking (cookies, Google Analytics, etc.);
3) you must remove any marketing information.
You should also ensure:
4) your website/hosting is fit for purpose;
5) all paths are correctly linked.
As you might imagine, doing the above is a time-consuming process, which is why many winemakers turn to specialist services like WWL for help.

The answer depends on whether the solution you are using is strictly legal. If you are confident that it is and there are no problems - there is no obstacle to continue using your existing solution.

Our dynamic E-label technology allows you to modify and add content at any time. Moreover, we strongly recommend you put your newly created QR codes on your wine packaging immediately. As long as your E-labels are in Draft status, WWL won't charge you for them; you pay only when you want to publish your E-label (e.g., because you have interest from buyers).

Under new law, wine producers are required to provide a QR code with the relevant product, but don't need to specify where the code should go on the product. However, the QR code must remain legible at all times and not, for example, damaged when removing a cork.

In order for the QR code to be readable on all smartphones, it should be at least 1cm x 1cm. We always recommended testing your QR code before printing.

The QR codes you create have no expiry date and no limit on the number of scans. You are free to modify them, delete them and publish them again, subject to the limit set for your WWL E-labels subscription.